Five Accounting And Business Trends For 2017

2017 looks set to be an exciting and promising year for small to medium business owners as they harness all the power modern technology brings to work more efficiently, lower business costs and improve their bottom line. From social media to e-commerce to digital business trends and accounting systems, companies are transforming the way they operate and relate to their clients. Here are the top five business trends we can expect to see develop in 2017.

New Call-to-action

  1. Increased collaboration

There is a huge push within the business and accounting worlds to increase collaboration with clients. This is largely as a result of ‘the rise of the Millennials’, the biggest and most influential consumer force the Western world has ever experienced.  This generation of consumers and clients were born between 1982 and 1999 and represent one-fourth of the world’s total population.

They are today’s most lucrative market with an annual expected buying power in excess of $200 billion in 2017. This generation demands transparency and collaboration from the brands they buy from and the businesses they work with. As a result, the business and financial world are embracing meeting and web conferencing services like ClickMeeting, Huddle and tools like Slack in order to instantly and seamlessly communicate with their clients.

  1. Increased use of social media

Businesses are not immune from the huge rise in the popularity of social media. According to Statista, there are 2.3 billion active social media users and more businesses and accountants realize that it’s the way forward to reach a wider community, maintain business partnerships and attract more potential clients. It’s also the ideal way to stay up-to-date with industry news and events.

  1. Increased use of EMV payment security

The migration to EMV (Europay, Mastercard and Visa) payment standards guarantees small businesses and customers against fraud. Protecting the security of your business and its customers should be your number-one priority and EMV ensures you are doing this. Without it going forward, you will lose credibility with your customers and open yourself up to financial risk.

  1. Increased use of Business Intelligence

Business Intelligence (BI) software has historically been used by big business to curate, store and visualize Big Data. But the growth of Internet technology has made it increasingly possible for small businesses to take advantage of this trend of activity to monitor and track their business’s data in real-time with dashboards that integrate with almost every platform – from sales to social media.

  1. Increased use of digital tools and software

Already touched upon with BI, digital technology is changing the world of business and accounting. Cloud technology has changed the way the accounting and financial industry operate and Accenture Research reports that 85% of CFOs say they plan to increase their investment in the cloud in the next two years, and over a third expect the investment to increase by over 25% during that time. Most businesses are already tapping into the benefits of digital business trends and even small businesses are enjoying the benefits of connecting to their business anywhere, anytime.

These benefits include:

  • Improved scalability: Businesses can scale up or scale down their operations and storage needs to suit their situation. Instead of purchasing and installing expensive equipment and software, they can now access this all from the cloud.
  • Reduced IT costs: By accessing the resources of your cloud computing service provider, you no longer have to pay wages for experts, staff on site and the cost of new software upgrades, as are all included in your contract
  • Flexibility of work practices: Digital technology and cloud services enable employees to be more flexible and collaborative in their work practices. They can all work from and amend the same document in real-time, access data from home and connect to their virtual office quickly and easily.


Companies like Easier Accounting are already harnessing the benefits that digital technology offers with flexible online accounting solutions that help business improve productivity and enjoy significant cost and time-saving advantages.

For more information about the top business trends affecting the accounting and finance world in 2017, download our guide:


0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *