How to Give a Small Business a Refresh

This year has been a whirlwind year for small businesses. Many companies have had to completely redesign their business plans in order to survive during a pandemic and an economic crisis. Flexibility in small business is vital. What can you do to pivot your company to fit the current small business climate better?

Steps to Refresh Your Business

Consider a few options to give your business a refresh. You can take these steps to get started:

Brainstorm Ideas

Write it all down. Don’t leave anything out. Every idea that comes to mind that could remotely fit into your brand, add it to the list. This is no time to be critical but to let the ideas flow. Make a long list full of different things that you can do with your small business. The possibilities are endless.

Find Natural Extensions

Next, go through the list and find things that are going to naturally flow with your business plan. Do you have an art school that you could move lessons online? Do you own a boutique that may need to move to online sales during this time? Be creative with how to set yourself apart. Maybe your boutique can have 1-hour delivery options for loyal customers.

Another example, take a restaurant that rarely used takeout. During this time, they pivot entirely to takeout, changing their menus to better fit to-go meals. And then they go a step further. The pickup line is decked out in colorful drinks in beautiful display cases. Along their pickup line, they sell local jams and sauces, jewelry from a local artist, signs to decorate your home, and bring the atmosphere of your favorite restaurant with you.

This restaurant did more than move to takeout. They took it a step further as a love note to their customers. They also made an effort to support local small businesses that may also be suffering.

Think Digital

Have you been thinking you should probably move your business online anyway? Now is a better time than any. Small businesses everywhere have changed their formats to move online. A dance studio teaches all of their classes virtually. A bakery offers cooking classes on their Facebook page with a baking kit that can be picked up. A bookstore will offer a read-aloud in which you or your kids can listen in.

All of these ideas are perfect for the state that we’re in right now. The best part is, they will continue to be great for your business even as life eventually goes back to normal. The flexibility of online options will always be something that people want.

Try It Out

Depending on the idea, you can try out your plan on a small scale first to ensure it will work. If you need to invest some money into launching your new idea, be sure to break it down with your accountant and see where you have the flex room in your budget. Some ideas can have little consequence if they don’t work out. And then some are risky. If your business is struggling, it is definitely worth the try to save it.

Small Ways to Refresh

Even if your ideas aren’t big and company-changing, what are some things you could do to spruce up your business and give it a new purpose? You can do simple things to reach a new audience and have your current demographic see your small business in a new light.

  1. Revamp the Website: Now is as good of a time as any to redesign your website. Think about the extra time people spend on the internet. What is the purpose of your website? Does it have a good flow to get people to see your vision? Pick light colors that are welcoming and warm. Choose clean lines, being sure that it doesn’t look too busy. Add ongoing content to your website. Contemplate adding a blog where customers can engage and learn more about the company’s origin. Share your processes and open up about your business growth and new ideas that you want to test out. This will also serve as a way to bring new users to your website as continual new content with the right keywords will help get your company toward the top of a Google search.

 

  1. Build a Social Media Campaign: Whether you like it or not, social media platforms are the way to bring in new business. Think about the millions of users that use Facebook each day. If they are already there, then make the details of your company easily accessible to people. Build a Facebook page or Instagram account. Present a giveaway to get page awareness out there and show what you have to offer. Think about what you want out of a business when you are scrolling through Instagram. How many posts feel like too many that you want to hit unfollow? Find a happy medium with your amount of posts and mix in light and quick posts with thoughtful, wordier posts. Make sure you post a variety of pictures, some with an inside scoop of who you are as a small business owner.

 

  1. Make Your Business Image More Modern: Along the lines of redesigning your website, think about that on your social media pages and advertisements. Is your image modern? Are you following the trends and keeping up with changing times? If this isn’t your wheelhouse, consider taking on an image consultant for your business. You will be surprised how many people pass on by if the look of a small business doesn’t fit their aesthetic.

 

  1. Update All Pictures Representing Your Small Business: Are your pictures of high quality? Remember that you are representing your business in every picture you post on your website or to social media. Is the lighting natural and open? Are your images sharp? Do you have clutter in the background or old furniture? People can make snap judgments on how trustworthy a business is by finding clues in their pictures. Be sure you present professional photos on every platform, whether social media, flyers, advertisements, mailing lists or your website.

 

  1. Create Engaging Digital Content: The algorithm on social media platforms is calculated by how much the users interact with your account. The likes and comments, even how long they hover over your post before scrolling by, are taken into account. You want to create content where your customers stop and feel inspired. Maybe you can ask for their input by continually posting polls or “This or That” questions. Your customers will feel more valued if they know their opinion is important to you. If your business is very small, you can choose to highlight each customer periodically with their review of your service. Posting reviews is a powerful way to bring new business to your company. People always read reviews before trying out a new service or brand. By posting the reviews along with a small customer bio, they can see themselves in other customers and relate. You will create a community that people will want to come back and visit.

 

  1. Implement New Employee Training: Do your employees need a revitalization? Any job can get stale when you are focused on day-to-day mundanity. Inspire your employees with a fun training where they can invest in themselves by investing in your company. Help them to see the big picture. Maybe you can have a contest on who provides the best Covid-19 solution or improvement. You can play games and reinstate a company culture of positivity and encouragement. It is never too late to overhaul the atmosphere of your small business.

 

  1. Set Updated Goals for the Company: Every small business out there has been challenged through this pandemic. What are some short-term goals you can set for your business? Maybe it is something that will give you the motivation to make it through this challenging economic time. It could be something as small as making your company more takeout-friendly to meeting with an accountant and getting your books in order. You always want to be prepared for any obstacle that will come your way.

Start Fresh with Your Small Business

It’s important to stay inspired as a small business owner, no matter if your company is 200 years old or 2 years old. It is never too late to implement new ideas and to grow. Times are changing quickly, and the digital world has only been magnified more during these times, where many people are at home more. Social media and websites help people feel less isolated as they are social distancing from friends, family, and co-workers. Be the business that reaches out and helps people to be connected.

Contact Us Today

Are you ready for a refresh? First, be sure that your books are in order and seek advice about how much to invest in a new idea. Our team at Easier Accounting can answer any questions you might have. We want your small business to succeed. We want to help you find the way to take those next steps toward your business revitalization. Schedule an appointment today: (888) 620-0770.

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