Holiday Marketing Tips

Holiday Marking Tips and Other Year-End Suggestions

Regardless of your industry, many customers are in the spirit to spend money as they are buying gifts for the season. Some small business owners assume that only retail companies will benefit from holiday sales. But, there are many ways that other industries can tap into the gift-giving season. If you want to maximize your sales before the year is over, then you need to think about marketing options that are available to boost your revenue.

Why Should You Think About Holiday Sales?

As a business owner, you need to look for opportunities to boost your bottom line and maximize sales as much as possible. A few more sales can improve your revenue for the year, which means that you are increasing the profitability of the company.

When you look at the numbers, do you see that you are bringing in more than you are spending? Some start-up companies have a hard time staying in the black in the first few years. But, leveraging trends in the industry can help you reach profitability faster.

The best thing that you can do is work with an experienced accounting team and an expert marketing team to implement the right strategies for your company. These services will allow you to explore options that you might not have considered, giving you the flexibility to improve your business and increase sales as much as possible.

Customers are in the Mood to Shop

During the holiday season, many customers are in the mood to go shopping. They want to spend money to buy gifts for friends and family members. Additionally, they are more willing to pull out their credit card if they see something that looks like a good deal.

Even if they weren’t thinking about your product or service as a Christmas present, customers might be willing to spend money because of the one-time sale. You can send out a message to your list or share the details on social media. Then, you will be able to offer a discount, helping to boost your sales for the month. Customers love to find a good deal and you can improve your relationship with these people, plus you have the option to up-sell to additional products or services in the future.

Black Friday, Small Business Saturday, and Cyber Monday

Even though people shop throughout the season, there are three main days when the sales are going on:

  • Black Friday: This day is the most widely-known day for retail companies and other businesses to have a sale. Black Friday is known as the day after Thanksgiving. Customers often head to the stores in the early morning hours to hit the doorbuster sales. In recent years, some stores have been offering pre-Black Friday prices on Thanksgiving Day, capturing the shoppers who are ready to go out after enjoying their turkey dinner.
  • Small Business Saturday: After Black Friday became so popular with the big retail companies, consumers started looking for ways to support smaller companies. Small Business Saturday was created as a way to showcase the smaller companies in the community, helping to strengthen the profits of the local shops. If you own a small business, then you might consider the option to market a sale for this day.
  • Cyber Monday: While Black Friday is often in-store shopping, Cyber Monday is a chance for people to find good deals online. Some customers don’t want to leave the comfort of their homes. If you have an online marketplace or a website where people can buy your products, consider sharing a coupon code that provides a discount on Cyber Monday.

If you want to boost your sales, then you can offer sales or bonuses on one or more of these big holiday events. Small business owners often see a spike in sales on these days, followed by higher shopping activities throughout the rest of the season.

Marketing In-Store and Online

There are several ways that you can make your marketing efforts more festive, helping people feel the excitement of the season when they are ready to buy. For example, you might setup holiday décor in the store to create a fun environment when they walk in. Or, add a few holiday graphics or pictures on your website or social media accounts. Consider all of the holidays that your customers might be celebrating, including Hanukah, Christmas, New Years and more.

In-store promotions can be offered to customers who visit in person. You also might send out notifications using marketing channels that you have built. For example, if you are going to be offering a seasonal sale, then leverage your email list and social media accounts to notify people of the opportunity.

A marketing team can help you learn about the best techniques for your industry. Most business owners find that a little bit of marketing can go a long way to increase the sales for the month.

Provide Customers with Easy Gift Ideas

As you are putting together a marketing campaign for your company, consider the easy gift ideas that will encourage people to spend money. People don’t want to stress over the ideas and products that are offered. So, you might share a gift-giving guide in your newsletter or on social media accounts.

Put together a list of products that are great for “Him” or “Her,” as well as items that children love. You might even set up special categories on the website to show gift-giving ideas that are available for the season. Also, think about gift suggestions for business associates, friends, family, and more. When people have an easy answer for something to buy, then they won’t hesitate to make the purchase right away.

If you are going to make these suggestions for gift-giving, then it is important to ensure that you have the inventory stock to support a surge in sales. So, take an assessment of inventory before you post a sale, to avoid the problem of not being able to deliver the product before the holiday.

Time Sensitive Sales

Instead of offering an open-ended sale for the entire holiday season, consider the benefit of using a time-sensitive sale to motivate people to take action. Customers might have a fear of missing out, which will motivate them to take action right away instead of procrastinating the purchase.

When you are sharing information about holiday sales, don’t forget to include details about the length of the sale and the anticipated delivery date. Shipping deadlines can be a good way to motivate people to take action. For example, clearly state the necessary shipping date to help people know when they need to buy if they want to receive the gift before the holiday.

Cater to Last-Minute Shoppers

The time-sensitive sales mentioned above will be motivating for many people. But, there will still be some consumers who procrastinate their shopping until the last minute. In this situation, encourage people to visit your store for on-the-spot purchases. Newsletters and social media can be used to remind customers about options that are available in the store. Set up displays in the store showcasing some of the gift-giving suggestions that were made online.

You can also build in options for impulse buys, such as stocking-stuffers at the registers or gift card options. Help customers see how the item might go well with the gift that they are buying. Then, people will be interested in pairing the choices for the gifts.

Another method that can be used for people who need to find gifts on December 23rd or 24th is to offer digital gift cards or downloadable gift certificates. These gifts can be purchased from any location, and customers will love the option to finish their shopping without leaving the house.

Wrapping Up the Finances for the Year

As you are focusing on the holiday sales, don’t overlook the importance of maintaining good financial records for the rest of the year. It is a good time for you to assess your spending and income so that you can look at the profitability for 2017.

Before the year ends, make sure to talk to your accounting team to see if anything needs to be addressed before the end of the month. For example, you might consider big purchases or office equipment that can be used to manage tax burden for the year. These expenses can be based on the anticipated tax load and the expenses that you will need in the future. The best solution is to talk to a financial expert for custom advice that will support the needs of your company.

At Easier Accounting, we know that November and December can often be the busiest months of the year. Our team will work hard behind the scenes to ensure that you have a successful year-end experience. We are here to assist with your financial tracking, bookkeeping, and invoices. If you need financial advice, then we are always available to offer the assistance that will support your business success. Feel free to call us for more information about the ways our services can support your year-end efforts: (888) 620-0770

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *