Which Social Platforms are Your Customers Using?

Undoubtedly, social media has changed the world significantly. Not only has social media transformed the way we communicate with our friends and family, but it has also changed the way businesses target their potential customers. Many companies use social platforms as a tool to market directly to the potential customers they hope to reach. If you want to take advantage of social media to the largest extent possible, you should know which social platforms your customers are using the most. Here is a list of the social platforms that your customers are likely using so that you can create an effective social strategy.

1. Facebook

Chances are the vast majority of your users are on Facebook. Currently, Facebook has more than 1.6 billion users, which means that this social platform is the most diverse in terms of demographics. Facebook will serve as an excellent platform for your company to connect with potential customers not just in the United states, but also across the world.

When it comes to advertising, you will likely have an easier time with management and targeting on Facebook. You can use Facebook Ads to match your current buyers with prospects who possess the same or similar characteristics. Facebook Ads will give you the tools you need to push these prospects to an opt-in page where you can get their name and email.

2. Twitter

There are about one million accounts on Twitter. The main value of its Twitter is its ability to make posts go viral. When people “retweet” and share your posts, you will get more followers. You can post recent updates, news, and articles on Twitter. In order to build momentum for your content, you can use hashtags. As long as you know what’s trending on a day-to-day basis, you will have no problem including relevant hashtags in your posts. You should also retweet the content of individuals who have many followers. If you follow individuals on Twitter, it is likely that they will follow you back.

3. LinkedIn

There are about half a million users on LinkedIn. Therefore, it is likely that a large chunk of your potential customers already use LinkedIn. This is particularly true if professionals are your target audience. Businesses in the B2B field should definitely focus on LinkedIn. If you want to connect with business professionals, LinkedIn will make it very easy for you to do so. In fact, you will be able to target professionals by industry, job title, and more. When using LinkedIn, you should focus on building connections rather than starting with a sales pitch.

LinkedIn Groups are one of the best features on LinkedIn for businesses. Companies can establish groups in their industry or niche and invite other businesses to join. Once you’ve established strong relationships with potential customers on LinkedIn, you can then give them your sales pitch.

As you can see, social platforms are essential if you want your business to thrive in this day and age. Since you can’t focus your efforts on all the social media platforms, you should know which social platforms your customers are using the most. The three social platforms discussed above are a few of the most popular, so you can rest assured that your efforts won’t go to waste if you decide to focus on these social media websites. For more information about using social platforms to target potential customers, don’t hesitate to contact us.

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