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Infuse Your Business with the Thanksgiving Spirit to Boost Success

Thanksgiving is right around the corner, and many people are thinking about the time away from the office to spend the holiday with family and friends. Whether your business will be closed for Thanksgiving weekend, or you are ramping up for a big Black Friday sale, look for ways that you can use the holiday spirit to boost your business results.

Express Thanks to Customers

Every holiday is a great opportunity for you to reach out to current and potential customers. You can build the relationship each time you send an email, talk on the phone, or send something through the postal service. These interactions might seem small, but they add up to the long-term relationships that will help your company succeed.

Use Thanksgiving as a motivation to talk to the people that have bought from your company in the past. Even a small Thanksgiving message can go a long way to let them know that you still want to maintain the relationship. It might cost a little bit of your marketing budget to send a Thanksgiving message, but it is worth the cost to strengthen the ties with people who like your products or services.

Showing gratitude to your customers is a great way to be genuine in your interactions. As you reach out to people in this manner, they will associate gratitude with your company brand. As a result, they will think positive things when they see information about your business.

A personal interaction is always a great option when you are talking to customers. But, don’t be afraid to use a mass message if you don’t have time to reach out to people individually. Post a Thanksgiving message on your blog and social media accounts. Don’t forget to send a short Thanksgiving thought through your newsletter as well.

Gratitude for Vendors and Business Contacts

Another way that you can build positive relationships is by reaching out to vendors and other business contacts. Let these contacts know that you are grateful for their support and the ongoing business relationship that you share. These interactions are helpful to ensure that you maintain the connections that you need to keep going with your business in the future.

Keeping your vendors happy and maintaining good relationships are essential to help with inventory and other day-to-day processes for your company. So, use Thanksgiving as a time when you can reach out to strengthen those connections.

Another idea is to send a Thanksgiving gift that can be shared in the office. A fruit basket, chocolates, or a gift card can be great options to show your gratitude. Make sure also to send a card to say “Thank You” and “Happy Thanksgiving.”

Thanksgiving for Employees

Don’t forget to show gratitude to your employees this season! Everyone in your company is essential to the daily tasks that are completed. From the people on the front-lines managing customer service to the managers working behind the scenes to oversee the teams, each person brings unique traits and skills to the team. Recognizing their accomplishments and value to the company is a great way to boost employee morale and help people see that they are appreciated in their workplace.

You should say “Thank You” without expecting anything in return. But, you can know that improving employee morale is important for retention. Ensuring that your employees are happy is a good strategy to reduce turnover so that you don’t have to hire new people to back-fill open positions. So, even though you are sharing your gratitude for the season with no expectations attached, know that your business will benefit because the employees will feel valued and happy in their jobs.

Most non-retail businesses will give employees one or two days off for the Thanksgiving holiday. But, there are many companies in the retail industry that need employees to work the day after Thanksgiving for the Black Friday sales. If you need to have employees come in on that day, look for ways to find a win-win solution for everyone who is working.

Remember, the way your employees feel will impact the way they treat the customers. So, you need to be sure that your employees are maintaining a good attitude when they are at work so that the positivity can spread to the customers they talk to. These happy emotions will help everyone feel good, which can lead to higher sales because the customers are satisfied with the experience they have in your store.

Boosting Thanksgiving Attitudes on Black Friday

Most people don’t want to work on Thanksgiving Day or Black Friday. So, how should you handle the situation if you need to have people come into work? If your business is open on both of these days, look for ways that you can divide the responsibilities so that everyone still gets some time with their families. For example, you might have people work only a half day shift instead of being in the store for the full day. Or, you can discuss scheduling with the team to find ways to cover the hours and still work around holiday plans.

When people are in the office or the store on a holiday weekend, put in the extra effort to make it a festive experience for everyone involved. Small things can go a long way to make the day feel different compared to a regular workday. You might cater in meals and have the food available in the break room so that employees can get a good meal when they are between shifts. If you don’t want to bring in a full meal, then consider offering treats and snacks instead.

Black Friday is often one of the busiest days of the year. So, you need to make sure that you are supporting employee efforts since they will be putting in long, hectic days with customers. Make sure that breaks and lunch hours are respected so that people can take a few minutes to themselves in between the rush of customers coming through the door.

If you know that you are going to be understaffed, then look at options to bring in temporary help. Reach out to a temp agency in your area to find people who can offer skills that will be supportive of your business. Simple tasks can go a long way to reduce the stress on the other employees. For example, you might hire a temp employee to gather carts in the parking lot or to direct traffic in the store.

Reflect on Gratitude in Your Own Life

As a business owner or entrepreneur, there are many things that you can be grateful for in your experience. Don’t forget to take time to reflect on the benefits of self-employment, so that you can see all of the ways your life benefits from your company. You have taken time to say thank you to employees, vendors, and customers. But, don’t forget to have gratitude for yourself and the long road that you have traveled to get where you are right now.

Running a business takes a lot of work, but it is worth the effort because of the long-term benefits that are available. Many business owners can reach higher levels of success if they focus their attitudes on positivity and gratitude. These thoughts show in daily actions and employee management, which will have a trickle-down effect on employees and customers.

If you want to see a change in your small business, then that change needs to start at the top! Lead with the attitude that you want your employees to have. This example is a valuable way to create the company culture that will foster success and growth in the future.

Even though gratitude and Thanksgiving can’t be measured on your Profit and Loss report, these things can go a long way to boost your bottom line. Company culture is a critical factor that will impact the success of your business. So, you need to be looking for ways to develop these strengths in your company, so that you can achieve the future results that you desire.

Happy Thanksgiving From Our Team at Easier Accounting!

Here at Easier Accounting, we want to take a moment to wish you and your family a Happy Thanksgiving! We know that our customer relationships are important, and our team is working hard to offer the best services that are available in the accounting industry. We are always here to support your business efforts.

Whether you need help sorting through the Black Friday transactions or you are looking at upcoming tax payments, we offer the support that you need. Feel free to reach out to us anytime for more information about the ways that we can offload the financial tracking so that you can focus on other tasks that will help your business grow. We specialize in small businesses and start-up businesses, and this hands-on experience has helped us identify the best practices in the industry.

For more information about the services that we provide, contact our team at Easier Accounting: (888) 620-0770